Green Energy Vietnam - THE AGENT ORANGE LAND PROJECT
Green Energy Vietnam - THE AGENT ORANGE LAND PROJECT
(Introduction)
This project converts thousands of hectares of Agent Orange-contaminated land in Vietnam into productive farmland. It aims to heal war scars and is designed to be sustainable, scalable, and ongoing.
(The Challenge)
DecadesaftertheVietnamWar,vastareasoflandremaincontaminatedbyAgentOrange,atoxicherbicidethatdestroyedecosystemsandpoisonedsoil.Thiscontaminationmademillionsofhectaresoflandunsafe,infertile,andunusableforfoodproduction
DecadesaftertheVietnamWar,vastareasoflandremaincontaminatedbyAgentOrange,atoxicherbicidethatdestroyedecosystemsandpoisonedsoil.Thiscontaminationmademillionsofhectaresoflandunsafe,infertile,andunusableforfoodproduction
(The Idea)
THEAGENTORANGELANDPROJECT
THEAGENTORANGELANDPROJECT
ToturnunusableAgentOrangelandintousablelandbyplantinginedibleJatropha,whoseharvestcanbeusedtocreatebiodiesel
ToturnunusableAgentOrangelandintousablelandbyplantinginedibleJatropha,whoseharvestcanbeusedtocreatebiodiesel
(Client)
GREEN ENERGY VIETNAM
GREEN ENERGY VIETNAM
(Services)
Creative Campaign, Stunt Activation, CSR
Creative Campaign, Stunt Activation, CSR
"The Agent Orange Land Project" case study summary
"The Agent Orange Land Project" case study video
(The Execution)
Trials were conducted to determine whether Jatropha could grow on Agent Orange affected land. It not only survived, it thrived.
Trials were conducted to determine whether Jatropha could grow on Agent Orange affected land. It not only survived, it thrived.
Direct mail, posters, town hall meetings, and on-the-ground activations were used to engage rural communities and local leaders.
Direct mail, posters, town hall meetings, and on-the-ground activations were used to engage rural communities and local leaders.
Many areas around Agent Orange land are poor and have low literacy levels. Only by physically growing the plants could communities be convinced that the solution would work.
Many areas around Agent Orange land are poor and have low literacy levels. Only by physically growing the plants could communities be convinced that the solution would work.
1,500
1,500
hectares
hectares
3M
3M
plants planted
plants planted
1,500
1,500
families already employed
families already employed
Other Works
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