Moony - TRUE LOVE OF BABY BUTTS
Moony - TRUE LOVE OF BABY BUTTS
(Introduction)
A delightfully cute campaign designed to showcase Moony Organic as the most skin-compatible diaper
(The Challenge)
ThechallengewastoreassuremomsthatMoonyOrganic’suseofcertifiedorganicmaterialsmakesitsafeandgentleenoughforeventhemostsensitivenewbornskin
ThechallengewastoreassuremomsthatMoonyOrganic’suseofcertifiedorganicmaterialsmakesitsafeandgentleenoughforeventhemostsensitivenewbornskin
(The Idea)
TRUELOVEOFBABYBUTT
TRUELOVEOFBABYBUTT
Toearnmothers’trust,weletbabiesdothetalking. Byshowing,inthecutestwaypossible,justhowmuchababy’sskinlovesMoonyOrganic,weturnedproductreassuranceintoanemotionalproofpoint TRUELOVEOFBABYBUTTS
Toearnmothers’trust,weletbabiesdothetalking. Byshowing,inthecutestwaypossible,justhowmuchababy’sskinlovesMoonyOrganic,weturnedproductreassuranceintoanemotionalproofpoint TRUELOVEOFBABYBUTTS
(Client)
MOONY - UNICHARM
MOONY - UNICHARM
(Services)
Social-led Integrated Campaign, Content Strategy, HCPs, Influencers
Social-led Integrated Campaign, Content Strategy, HCPs, Influencers
Always-on content on Moony fanpage
"True Love of Baby Butts" case study summary
(The Execution)
“Matching app” Key visual and video series
“Matching app” Key visual and video series
For the first time, a diaper brand introduced a playful “matching app” concept, allowing babies to express their love and preferences in a fun, lighthearted way
For the first time, a diaper brand introduced a playful “matching app” concept, allowing babies to express their love and preferences in a fun, lighthearted way
Through charming videos and key visuals, Moony Organic became the perfect match for every baby’s skin, turning organic care into a love story parents could instantly trust
Through charming videos and key visuals, Moony Organic became the perfect match for every baby’s skin, turning organic care into a love story parents could instantly trust
KOLs & HCPs collaboration videos
Other Works
Page Layouts
