VieVie Healthcare - TURN OFF THE DRAMA
VieVie Healthcare - TURN OFF THE DRAMA
(Introduction)
We helped increase the downloads the app by urging people to turn off the drama and use VieVie instead of googling the symptoms and overreacting to the search results
(The Challenge)
Peopleoftenoveractoroverthinkwhentheyhaveahealthworry.Goingtothedoctortakestimeandgooglingjustfeedstheanxiety,makingthesituationevenmoredramatic.ThisiswheretheVieVieHealthcareappcomesin-Providingrealtimeadvicefromrealdoctorstohelpalleviatetheworry.However,VieViewasflyingundertheradarofmanyandneededavisibilityboosttohelpmorepeoplegettheirhealthconcernsundercontrol
Peopleoftenoveractoroverthinkwhentheyhaveahealthworry.Goingtothedoctortakestimeandgooglingjustfeedstheanxiety,makingthesituationevenmoredramatic.ThisiswheretheVieVieHealthcareappcomesin-Providingrealtimeadvicefromrealdoctorstohelpalleviatetheworry.However,VieViewasflyingundertheradarofmanyandneededavisibilityboosttohelpmorepeoplegettheirhealthconcernsundercontrol
(The Idea)
TURNOFFTHEDRAMA
TURNOFFTHEDRAMA
TURNOFFTHEDRAMA! ParodyingscenesfromKoreandramaprogrammes,wegrabbedattentionthroughsix-secondvideosandsocialmediapostsonVietnam’smostpopularsocialchannels,urgingpeopletoturnoffthedramawithVieVie
TURNOFFTHEDRAMA! ParodyingscenesfromKoreandramaprogrammes,wegrabbedattentionthroughsix-secondvideosandsocialmediapostsonVietnam’smostpopularsocialchannels,urgingpeopletoturnoffthedramawithVieVie
(Client)
VIEVIE HEALTHCARE
VIEVIE HEALTHCARE
(Services)
Creative Campaign, Content Strategy
Creative Campaign, Content Strategy
KV series for VieVie Healthcare's app with the concept "Turn Off The Drama"
"Turn Off The Drama" case study summary
"Turn Off The Drama" TVC
2M
2M
impressions
impressions
25K
25K
new app users after 2 months
new app users after 2 months
#1
#1
trending app on Google Play
trending app on Google Play
Other Works
Page Layouts
