Organon - HELLO MIMI
Organon - HELLO MIMI
(Introduction)
A warm, trustworthy friend of young women, named Mimi, who could gently and sophisticatedly talk about reproductive health and contraception methods
(The Challenge)
Youngwomen,especiallyfromsecond-tiercitiesorremoteareasinVietnamarestillembarrassedtoaskquestionsabouttheirreproductivehealth.ThissilencecontributesdirectlytolowcontraceptiveawarenessandwidespreadECoveruse
Youngwomen,especiallyfromsecond-tiercitiesorremoteareasinVietnamarestillembarrassedtoaskquestionsabouttheirreproductivehealth.ThissilencecontributesdirectlytolowcontraceptiveawarenessandwidespreadECoveruse
(The Idea)
HELLOMIMI
HELLOMIMI
InpartnershipwithFPTSoftware,wecreatedMimi,avirtualassistantdesignedtofeellikeatruefriend.Mimirespondswithempathy,clarity,andmedicalcredibility,gentlyansweringsensitivequestionsaboutwomen’shealthandcontraception.Sheisavailableacrossmultipleplatforms,includingwebsitesandZaloMiniApps,makingsupportaccessible,private,andjudgment-free
InpartnershipwithFPTSoftware,wecreatedMimi,avirtualassistantdesignedtofeellikeatruefriend.Mimirespondswithempathy,clarity,andmedicalcredibility,gentlyansweringsensitivequestionsaboutwomen’shealthandcontraception.Sheisavailableacrossmultipleplatforms,includingwebsitesandZaloMiniApps,makingsupportaccessible,private,andjudgment-free
(Client)
ORGANON - MSD
ORGANON - MSD
(Services)
Tech Solution, AI Chatbot
Tech Solution, AI Chatbot
"Hello Mimi" case study summary
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