Odistad - LIGHTEN UP, LIVE WELL
Odistad - LIGHTEN UP, LIVE WELL
(Introduction)
A creative digital campaign that challenges the toxicity of beauty standard and weight loss culture, while promoting the healthy and scientific lifestyle led approach to weight loss, powered by Odistad
(The Challenge)
IncreasebrandawarenessandsalesforOdistad120,whileeducatingconsumersonsafe,effective,andsustainableweightloss
IncreasebrandawarenessandsalesforOdistad120,whileeducatingconsumersonsafe,effective,andsustainableweightloss
(The Idea)
LIGHTENUP,LIVEWELL
LIGHTENUP,LIVEWELL
Forpeoplelivingwithexcessweight,theburdenisDOUBLE: 1.Physicalburden:Onthebody,healthanddailymovement 2.Mindburden:Constantjudgement,measurementsandpressurefrombeautystandards Odistadreframesweightlossasmorethanjustlosingweightandhelppatientstoletgoofbothburdensbyintroducingthelifestyletolightenupthesetwoburdens BUÔNGNẶNGSỐNGNHẸ(LIGHTENUPLIVEWELL)
Forpeoplelivingwithexcessweight,theburdenisDOUBLE: 1.Physicalburden:Onthebody,healthanddailymovement 2.Mindburden:Constantjudgement,measurementsandpressurefrombeautystandards Odistadreframesweightlossasmorethanjustlosingweightandhelppatientstoletgoofbothburdensbyintroducingthelifestyletolightenupthesetwoburdens BUÔNGNẶNGSỐNGNHẸ(LIGHTENUPLIVEWELL)
(Client)
ODISTAD - STELLAPHARM
ODISTAD - STELLAPHARM
(Services)
Digital Campaign, Content Strategy
Digital Campaign, Content Strategy
A selection of always-on content promoting the "Lighten Up, Live Well" lifestyle on the Odistad fanpage
"Lighten Up, Live Well" case study summary
(The Execution)
TikTok video: Various KOLs (lifestyle, beauty, food) show their commitment to “Lighten Up, Live Well” by a bold act - Cutting the tape measure in half to say goodbye to measurement obsession and mental pressure. Odistad 120 appears as both medical support and emotional reassurance throughout their journey
TikTok video: Various KOLs (lifestyle, beauty, food) show their commitment to “Lighten Up, Live Well” by a bold act - Cutting the tape measure in half to say goodbye to measurement obsession and mental pressure. Odistad 120 appears as both medical support and emotional reassurance throughout their journey
Social media: On brand fanpage, we launch series contents of lifestyle and education on “Lighten Up, Live Well" - The balanced and healthy weight loss
Social media: On brand fanpage, we launch series contents of lifestyle and education on “Lighten Up, Live Well" - The balanced and healthy weight loss
In partnership with nutrition expert Dr. Minh Hạnh, we hosted a live Q&A to address real questions about healthy, sustainable weight loss
In partnership with nutrition expert Dr. Minh Hạnh, we hosted a live Q&A to address real questions about healthy, sustainable weight loss
Other Works
Page Layouts
