Tetra Pak - A SECOND FOR GOOD
Tetra Pak - A SECOND FOR GOOD
(Introduction)
Sometimes, it only takes a second to protect what's good, so let's take action together with Tetra Pak
(The Challenge)
Astheworld’sleadingfoodprocessingandpackagingsolutionscompany.TetraPak’sproductsservetheneedsofmillionsofpeopleacross160countries.Despitethesenumbers,TetraPakandthehugeroleitplaysinsustainability,isstilllargelyunknownbyconsumers.Ourchallengewastomakemomsawareofthebrand’spurpose,“ProtectWhat’sGood”andencouragethemtoactivelychooseTetraPakpackagingwhenshopping
Astheworld’sleadingfoodprocessingandpackagingsolutionscompany.TetraPak’sproductsservetheneedsofmillionsofpeopleacross160countries.Despitethesenumbers,TetraPakandthehugeroleitplaysinsustainability,isstilllargelyunknownbyconsumers.Ourchallengewastomakemomsawareofthebrand’spurpose,“ProtectWhat’sGood”andencouragethemtoactivelychooseTetraPakpackagingwhenshopping
(The Insight)
Teachingyourchildrenaboutsustainabilitycanbefastandfun.Itonlytakesamomenttowateraplant,turnoffalight,closeadoororselectaproductwiththeTetraPaklogo
Teachingyourchildrenaboutsustainabilitycanbefastandfun.Itonlytakesamomenttowateraplant,turnoffalight,closeadoororselectaproductwiththeTetraPaklogo
(The Idea)
ASECONDFORGOOD
ASECONDFORGOOD
Anonlinechallengecalled“ASecondForGood”thatencouragedmomstouploadavideoofthemselvesandtheirchildrendoinggooddeedsin1secondclips.When200,000secondsofvideoclipswerereached,awaterfiltrationsystemand10,000cartonsofmilkweretobeprovidedtotheunderprivilegedcommunityofTramChim,DongThapProvinceinVietnam
Anonlinechallengecalled“ASecondForGood”thatencouragedmomstouploadavideoofthemselvesandtheirchildrendoinggooddeedsin1secondclips.When200,000secondsofvideoclipswerereached,awaterfiltrationsystemand10,000cartonsofmilkweretobeprovidedtotheunderprivilegedcommunityofTramChim,DongThapProvinceinVietnam
(Client)
TETRA PAK VIETNAM
TETRA PAK VIETNAM
(Services)
IMC Campaign, Content Strategy, CSR
IMC Campaign, Content Strategy, CSR
"A Second for Good" case study summary
"A Second for Good" case study video
"A Second for Good" case study video
50M
50M
media impressions
media impressions
206,200
206,200
seconds collected
seconds collected
412,800
412,800
enlightened moms and children
enlightened moms and children
Other Works
Page Layouts
