Sancoba - DON'T MISS YOUR MOMENTS
Sancoba - DON'T MISS YOUR MOMENTS
(Introduction)
An IMC campaign designed to raise awareness of the growing harm caused by excessive screen use among students

(The Challenge)
Students’eyesareworkingharderthaneverduetodaily,prolongedexposuretodigitalscreens,makingthemmorevulnerabletostrain,damage,andlong-termvisiondecline
Students’eyesareworkingharderthaneverduetodaily,prolongedexposuretodigitalscreens,makingthemmorevulnerabletostrain,damage,andlong-termvisiondecline
(The Idea)
DON'TMISSYOURMOMENTS
DON'TMISSYOURMOMENTS
Toomuchscreentimedoesn’tjustweakeneyesight,itstealsthemomentsthatmakestudentlifememorable SancobawithCyanocobalamin(VitaminB12)improvestiredeyesfromregulatingeyestrain.VitaminB12preparationactsonthemuscleoffocusadjustmentinordertoimproveitsfunctionsoyoudon’tloseyourvaluablelifemomentsthroughtiredeyes
Toomuchscreentimedoesn’tjustweakeneyesight,itstealsthemomentsthatmakestudentlifememorable SancobawithCyanocobalamin(VitaminB12)improvestiredeyesfromregulatingeyestrain.VitaminB12preparationactsonthemuscleoffocusadjustmentinordertoimproveitsfunctionsoyoudon’tloseyourvaluablelifemomentsthroughtiredeyes
(Client)
SANTEN PHARMACEUTICAL
SANTEN PHARMACEUTICAL
(Services)
Creative Campaign, Creative Design, Social Influencer
Creative Campaign, Creative Design, Social Influencer




Always-on educational content about eye-related issues in school context on Santen fanpage
Other Works
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