Prudential - THE TRUE COST OF PLASTIC

Prudential - THE TRUE COST OF PLASTIC

(Introduction)

Plastic pollution is a global issue. Sadly, Vietnam is also one of the worst five places in the world for plastic pollution. Our hard-hitting campaign made people realise the true cost of plastic through an on-ground activation

(The Challenge)

Plasticpollutionisaglobalissue.Sadly,Vietnamisalsooneoftheworstfiveplacesintheworldforplasticpollution,dischargingmorethan1,8milliontonnesofplasticwasteannually

Plasticpollutionisaglobalissue.Sadly,Vietnamisalsooneoftheworstfiveplacesintheworldforplasticpollution,dischargingmorethan1,8milliontonnesofplasticwasteannually

(The Insight)

Vietnamisoneofthefastestdevelopingcountriesbutwithoneofthelowestaveragewages.Sonaturally,peoplehereareextremelycostconscious.Theyvalueproductbytheirpricetagsandasalways,plasticisoftenseenasthecheaperalternative

Vietnamisoneofthefastestdevelopingcountriesbutwithoneofthelowestaveragewages.Sonaturally,peoplehereareextremelycostconscious.Theyvalueproductbytheirpricetagsandasalways,plasticisoftenseenasthecheaperalternative

(The Idea)

THETRUECOSTOFPLASTIC

THETRUECOSTOFPLASTIC

It’shardtogetpeopletochangetheirbehaviourwithasimplead.Weneededthemtoact.SoPrudential,togetherwithWWF,surprisedpeoplewithpop-upcafesthatresembledcommonF&BstoresandhelpedthemrealizetheimpactofpollutioninVietnamwhentheywereusingplasticproducts.Wefishedoutcoffeecups,straws,plasticbottlesandeverydayplasticitemsfromthebeachanddisplayedtheminthesecafesaroundthecountry.Eachproductfeaturedapricetagthatrevealeditsshockingtruecosttotheenvironment.Peoplewereurgedtodeposittheirplasticproductinexchangeforaneco-friendlyreplacement

It’shardtogetpeopletochangetheirbehaviourwithasimplead.Weneededthemtoact.SoPrudential,togetherwithWWF,surprisedpeoplewithpop-upcafesthatresembledcommonF&BstoresandhelpedthemrealizetheimpactofpollutioninVietnamwhentheywereusingplasticproducts.Wefishedoutcoffeecups,straws,plasticbottlesandeverydayplasticitemsfromthebeachanddisplayedtheminthesecafesaroundthecountry.Eachproductfeaturedapricetagthatrevealeditsshockingtruecosttotheenvironment.Peoplewereurgedtodeposittheirplasticproductinexchangeforaneco-friendlyreplacement

(Client)

PRUDENTIAL VIETNAM

PRUDENTIAL VIETNAM

(Services)

Creative Campaign, Stunt Activation, CSR

Creative Campaign, Stunt Activation, CSR

Several real liffe photos from "The True Cost of Plastic" program

"The True Cost of Plastic" case study summary

"The True Cost of Plastic" case study video

"The True Cost of Plastic" case study video

5M

5M

social impressions

social impressions

125K

125K

social engagement

social engagement

18K

18K

pledges taken

pledges taken

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