Prudential - THE TRUE COST OF PLASTIC
Prudential - THE TRUE COST OF PLASTIC
(Introduction)
Plastic pollution is a global issue. Sadly, Vietnam is also one of the worst five places in the world for plastic pollution. Our hard-hitting campaign made people realise the true cost of plastic through an on-ground activation
(The Challenge)
Plasticpollutionisaglobalissue.Sadly,Vietnamisalsooneoftheworstfiveplacesintheworldforplasticpollution,dischargingmorethan1,8milliontonnesofplasticwasteannually
Plasticpollutionisaglobalissue.Sadly,Vietnamisalsooneoftheworstfiveplacesintheworldforplasticpollution,dischargingmorethan1,8milliontonnesofplasticwasteannually
(The Insight)
Vietnamisoneofthefastestdevelopingcountriesbutwithoneofthelowestaveragewages.Sonaturally,peoplehereareextremelycostconscious.Theyvalueproductbytheirpricetagsandasalways,plasticisoftenseenasthecheaperalternative
Vietnamisoneofthefastestdevelopingcountriesbutwithoneofthelowestaveragewages.Sonaturally,peoplehereareextremelycostconscious.Theyvalueproductbytheirpricetagsandasalways,plasticisoftenseenasthecheaperalternative
(The Idea)
THETRUECOSTOFPLASTIC
THETRUECOSTOFPLASTIC
It’shardtogetpeopletochangetheirbehaviourwithasimplead.Weneededthemtoact.SoPrudential,togetherwithWWF,surprisedpeoplewithpop-upcafesthatresembledcommonF&BstoresandhelpedthemrealizetheimpactofpollutioninVietnamwhentheywereusingplasticproducts.Wefishedoutcoffeecups,straws,plasticbottlesandeverydayplasticitemsfromthebeachanddisplayedtheminthesecafesaroundthecountry.Eachproductfeaturedapricetagthatrevealeditsshockingtruecosttotheenvironment.Peoplewereurgedtodeposittheirplasticproductinexchangeforaneco-friendlyreplacement
It’shardtogetpeopletochangetheirbehaviourwithasimplead.Weneededthemtoact.SoPrudential,togetherwithWWF,surprisedpeoplewithpop-upcafesthatresembledcommonF&BstoresandhelpedthemrealizetheimpactofpollutioninVietnamwhentheywereusingplasticproducts.Wefishedoutcoffeecups,straws,plasticbottlesandeverydayplasticitemsfromthebeachanddisplayedtheminthesecafesaroundthecountry.Eachproductfeaturedapricetagthatrevealeditsshockingtruecosttotheenvironment.Peoplewereurgedtodeposittheirplasticproductinexchangeforaneco-friendlyreplacement
(Client)
PRUDENTIAL VIETNAM
PRUDENTIAL VIETNAM
(Services)
Creative Campaign, Stunt Activation, CSR
Creative Campaign, Stunt Activation, CSR
Several real liffe photos from "The True Cost of Plastic" program
"The True Cost of Plastic" case study summary
"The True Cost of Plastic" case study video
"The True Cost of Plastic" case study video
