Organon - CHILLED LOVE STATION
Organon - CHILLED LOVE STATION
(Introduction)
An integrated O2O campaign designed to educate young women about the risks of overusing emergency contraception (EC), while driving qualified traffic to offline pharmacies
(The Challenge)
Createaneducationalcampaignonwomen’sreproductivehealththatraisesawarenessaboutthedangersofECoveruseanddriveconversionstopharmacy
Createaneducationalcampaignonwomen’sreproductivehealththatraisesawarenessaboutthedangersofECoveruseanddriveconversionstopharmacy
(The Idea)
CHILLEDLOVESTATION
CHILLEDLOVESTATION
Youngwomenwanttostepintoahealthyrelationshipwiththeirloverandenjoyasenseofchillinloveandsex Bytappingintothismindsetofyoungwomen,weintroducedanintegratedO2O(onlinetooffline)strategybuiltaroundasimpleinvitation:CHOOSECHILLLOVE,COME“THONGTHẢ”STATION
Youngwomenwanttostepintoahealthyrelationshipwiththeirloverandenjoyasenseofchillinloveandsex Bytappingintothismindsetofyoungwomen,weintroducedanintegratedO2O(onlinetooffline)strategybuiltaroundasimpleinvitation:CHOOSECHILLLOVE,COME“THONGTHẢ”STATION
(Client)
ORGANON - MSD
ORGANON - MSD
(Services)
O2O Campaign, Content Strategy
O2O Campaign, Content Strategy
Always-on content on Facebook and health education pages to raise awareness among young women about the harms of emergency contraception (EC)
"Chilled Love Station" case study summary
(The Execution)
Online content: By collaborating closely with many young influencers, especially a sexual educator Tizi dit lep and a doctor - Mrs. Minh Hanh, we create a buzz on social media about overdosing the EC. Meanwhile, AWO content drives young women to the online educational Quiz on microsite
Online content: By collaborating closely with many young influencers, especially a sexual educator Tizi dit lep and a doctor - Mrs. Minh Hanh, we create a buzz on social media about overdosing the EC. Meanwhile, AWO content drives young women to the online educational Quiz on microsite
Website: The “Choose Your Love Style” quiz blended playful engagement with contraception education. Participants were encouraged to share results, generating UGC, while selected winners received pharmacy appointments and rewards
Website: The “Choose Your Love Style” quiz blended playful engagement with contraception education. Participants were encouraged to share results, generating UGC, while selected winners received pharmacy appointments and rewards
Offline: Activate “CHILL LOVE STATION” at Trung Son pharmacy, where participants can get rewards and direct consultations from HCPs
Offline: Activate “CHILL LOVE STATION” at Trung Son pharmacy, where participants can get rewards and direct consultations from HCPs
2,5M
2,5M
reach amont young women
reach amont young women
4643
4643
pharmacy visits
pharmacy visits
Other Works
Page Layouts
